CEO Zak Mir talks to Alan Green about the upcoming IPO on April 29th. Zak explains the reason the company opted for Aquis rather than AIM. There are still some opportunities for investors to get involved in the run up to the IPO, with an additional warrant on offer for shareholders at this late stage. Zak looks at what investors can expect from the group post IPO, and talks about the board that he has assembled to oversee the Lift journey. Alan asks whether the bid by Aberdeen Asset Management for Interactive Investor marks a consolidation phase opportunity in the financial media sector?