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Mirriad Advertising #MIRI – Executive LTIP award, Director and PDMR dealings

Mirriad Advertising plc, the computer vision and AI platform company, announces that, under the terms of the Company’s long-term incentive plan (“LTIP”), the following awards were granted on 18 May 2020.

Name and position

Number of shares subject to option

Mark Melvin, EVP, Commercial Development


David Dorans, Chief Financial Officer


Niteen Crawford-Prajapati, Chief Technology Officer


Lianne Norry, Global Chief Marketing Officer


Rajasekhar Parakkal, MD India


Phil McLauchlan, Chief Scientist


Simon John Redding, Head of Engineering


Tim Jones, Head of Research


Michael Rees, MD APAC


The options will accrue to recipients evenly over 36 months and will only be capable of exercise at the end of the three-year vesting period. The exercise price for the options is 15p. 

The notifications below are made in accordance with the requirements of the Market Abuse Regulations.


Mirriad Advertising plc

Stephan Beringer, Chief Executive Officer

David Dorans, Chief Financial Officer


Tel: +44 (0)207 884 2530 

Nominated Adviser & Broker:

Canaccord Genuity Limited

Simon Bridges

Thomas Diehl


Tel: +44 (0)20 7523 8000


Financial Communications:

Charlotte Street Partners  

Tom Gillingham

Andrew Wilson




Tel: +44 (0) 7741 659021

Tel: +44 (0) 7810 636995



Notes to Editors

About Mirriad

Mirriad’s award-winning solution unleashes new revenue for content producers and distributors by creating new advertising inventory in content. Our patented, AI and computer vision technology dynamically inserts products and innovative signage formats after content is produced. Mirriad’s market-first solution seamlessly integrates with existing subscription and advertising models, and dramatically improves the viewer experience by limiting commercial interruptions.

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